CoMaking the future of creative content

We help brands, in-house agencies, and creative organizations build the systems behind modern creative and content.

From studio strategy and creative operations to production leadership, workflows, governance, and AI-enabled content, CoMakers helps teams scale creative and content with greater clarity, flexibility, and control.

  • Creative & Studio | Strategy, operating models, and capability design

  • Operations | Workflows, governance, resourcing, and capacity

  • Production | Production leadership, vendor ecosystems, and execution support

  • Technology + AI | AI-enabled workflows, automation, and production systems

Explore What We Do ↓

Content demand changed. Most operating models didn’t.

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Creative and marketing teams are being asked to produce more content across more channels, formats, markets, and moments — while moving faster, managing costs, and integrating new technology.

But the systems behind the work haven’t kept pace.

The result is fragmented workflows, unclear ownership, overloaded teams, inconsistent production models, and AI experimentation disconnected from how work actually gets done.

We build the system behind the work.

CoMakers works across the connected systems that shape how creative and content get made. From studio strategy and operations to production leadership, technology, and AI.

We help organizations strengthen the parts that need to change while preserving what already works.

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Explore Our Capabilities ↓

How We Work

Different challenges require different levels of support.

CoMakers can step in to assess what is happening, design what needs to change, provide senior leadership, or support execution. The approach is shaped around the problem, the team, and the level of support required.

See the system clearly. We assess the operating model, workflows, resourcing, production approach, technology, and points of friction to identify what is working, what is not, and where change will have the greatest impact.

See the system clearly.
We assess the operating model, workflows, resourcing, production approach, technology, and points of friction to identify what is working, what is not, and where change will have the greatest impact.

Build what needs to change. We develop the structures, workflows, governance, resourcing models, production approaches, and technology plans needed to create a stronger way of working.

Build what needs to change.
We develop the structures, workflows, governance, resourcing models, production approaches, and technology plans needed to create a stronger way of working.

Bring senior leadership into the work. We step into organizations during periods of growth, transition, or transformation to provide experienced creative, production, studio, or operations leadership.

Bring senior leadership into the work.
We step into organizations during periods of growth, transition, or transformation to provide experienced creative, production, studio, or operations leadership.

Help get the work made. We provide production and studio support when teams need added expertise, capacity, or execution help, from pre-production through capture, post, and delivery.

Help get the work made.
We provide production and studio support when teams need added expertise, capacity, or execution help, from pre-production through capture, post, and delivery.

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Built on People, AI, Process & Quality

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Built on People, AI, Process & Quality 〰️

Studio

When execution support is needed, our studio services extend capacity across pre-production, AI content solutions, content capture, and post-production. Services can be delivered independently or alongside embedded teams.

Studio Services
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PROOF & INSIGHTS

Perspective shaped by the work itself.

Daniel Marin, founder of CoMakers Group, providing creative, studio, production and operations leadership.

Ideas, frameworks, and observations drawn from years of leading creative, production, studio and operating organizations through change.

The future of content isn’t just about making more.

It’s about building a better system for making it.

FEATURED SERIES

Designing the In-House Agency Of The Future

Content demand, technology, and AI are changing faster than most creative operating models. The organizations that adapt will rethink not just tools, but how work moves, how decisions get made and where capabilities live.

Read The Series
CoMakers Group visual representing connected creative, content, production and operating systems.

In This Series

01

The Operating Model Has to Change

02

AI Won't Fix a Broken Content Operating Model

03

More Content Isn't Always a Capacity Problem

04

The In-House Agency Is Becoming an Enterprise Operating System

LATEST DISCUSSIONS WITH CLIENTS

AI + CONTENT

What Brands Should Fix Before Scaling AI Content

OPERATING MODELS

Why More Content Doesn’t Always Require More People

IN-HOUSE

The In-House Agency Was Built For A Different Era

PRODUCTION

The Hidden Cost Of Fragmented Production

TECHNOLOGY

The Thread From Creative Department to Content Operating System

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Looking for relevant work?

Selected case studies and examples are available upon request
based on the challenge you’re trying to solve.

REQUEST EXAMPLES
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About

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CoMakers was built for organizations navigating a more complex creative and content environment.

We bring together senior experience across creative studios, operations, production, technology, and organizational change to help teams build stronger systems around the work they need to deliver.

Our approach is practical, collaborative, and grounded in experience actually leading creative and production organizations.

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Contact Us!

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